I love lists, don’t you? Especially short ones, and I think twelve is pretty much pushing the limits on my own attention span, but possibly not yours.
Why do we love lists so much? Especially lists that include the words, “essential” or “critical” or “must-have”? It’s that sense of urgency they create, and the (often false) sense of being able to accomplish something so carefully defined.
My gift to you is a very realistic list that doesn’t have wrapping paper to dispose of, or gift tags to yank off, or batteries installed. My 2013 “The Twelve Essentials for 2013” manages each of those prerequisites and then some. It is meant to do the hard work for you – I’ve siphoned off the themes of many of my recent blog postings in a neat-and-tidy (and no particular order) list for you to use as your guide as you refresh your development program and strategy in 2013:
- Know your Top 25 donors. (It doesn’t matter if the last few only gave a couple of bucks!). Print off their list of names and tape it to the wall next to your computer.
- Add up how much, collectively, they gave you in 2013. Now set a goal of doubling that number in 2013.
- Take a board member to lunch once-a-month. (Oh, and no, it can’t be the same board member.) Listen to why they chose to serve and what it is that motivates them to be involved.
- Initiate a new donor “welcome” program. Combine good manners with something unique to only your mission.
- Start recognizing and thanking each donor on their yearly anniversary (yes – of being a donor to your organization!)
- Challenge your program staff and leadership to consider the feasibility of a social enterprise. Or if you have one already, let your next goal be to create a “round up” program for futher revenue and joy.
- If you are lucky enough to have them, find a small way to recognize the efforts of your staff monthly.
- Form a Stewardship Committee.
- In conjunction with that committee or despite it, dust off all of your thank you letters and update copy, signatures and consider adding a photo, graphic or quote.
- Drop one event. You and I both know why.
- Meet face-to-face with your top 5 corporate donors. If that event you just dropped includes additional corporate supporters, meet with them too and explain why and ask to transfer their support to another event or program.
- If you aren’t working under clear financial goals, with monthly metrics that tout your success and/or struggles, ask permission to create them. Consider it your gift to yourself and your mission.
Now what good is a gift that you can’t share with others? Pass along this blog to your development committee and see what they think … maybe they’ll help you tackle one or more of these, or swap out a few for things more important to your program.
And let me know how things are going! Check back in with me about the things that work, and the things that don’t — I want to hear everything and am here to answer your questions and provide you the confidence you need.